Quality is, of course, of no less importance to us than design, and we have never aimed to produce the cheapest furniture, but to try to make the best at the most reasonable price. There are always ways of reducing costs, but for our own productions we have set ourselves a standard of quality which may not appear cheap at first sight, but which is certainly cheapest in the long run. One lives with one’s furniture, and living with quality does seem to contribute to a most desirable and pleasant way of life.